How did friends Matjaž and Jure discover an excellent business idea »by coincidence«?

The best ideas comeby coincidence. By coincidence, that we know to recognize and discoverthat it is »not just coincidence«. The same was with our story.


Are coincidences really »coincidences«?
Destiny has no coincidences, and a man prefers to create rather than meet his fate.
Leo Nikolajevič Tolstoj

Like Tolstoy, I do not believe in coincidences either. I am sure that coincidences are just the result of work. Even the famous Aristotle would probably support me there, saying:
Excellence is never an accident. T is always the result of high intention, sincere effort, and intelligent execution; it represents the wise choice of many alternatives – choice, not chance, determines your destiny.
Aristotel

How did friends Matjaž and Jure discover an excellent business idea »by coincidence«?

My friend Jure and I regularly met up for lunch when I came to the small town Sodražica, located in a beautiful Sodražica valley.

Jure and I are both passionate windsurfers. Years ago, windsurfing brought us together on the water in the Canary Islands. However, our conversations were never just about windsurfing »feats«.

We were always thinking about new and new ideas on how to develop innovative solutions with high added value, about the solutions that the market would accept. But above all, how to be »different«.


The roots of our story were set in Egypt…

Together, Jure and I are an inexhaustible source of new ideas. When we went together for a surfing week in Egypt in 2021, Jure came up with a brilliant idea.Since he is a musician at heart, he has been thinking about real acoustic panels that would be attractive and effective. I, however, wanted that they would be made of solid wood.
Thus, we had an idea about a beautiful, useful and high-quality product all in one. It was also necessary to test the implementation options, where it usually gets stuck.

But this time, it was not like that…

A few weeks after we returned, Jure called me excitedly and invited me to his home. I had something to see. He covered the wall with acoustic panels – exactly like such ones we were talking about. Of course, it followed the wow effect. I knew that I was watching something new, something that Jure and I had been looking for a long time.

Where does the name One Inch Wall come from?

Jure and I immediately decided to use the gift of nature – wood. We decided to create a story out of »coincidences«.

Everything else is history. First, excitement and planning what we are going to do, and then a lot of hard work to get to the final product.

Every time you come into contact with One Inch Wall products when furnishing your home or business space, you will get a better user and visual experience andyou will also become part of a story that has its roots in Egypt and continues its journey in the Sodražica valley. You will become part of the story that Jure and I have planned for you for a long time and carefully.

Of course, »by coincidence« and without our favourite »drink of immortality« 😊

Would you like to find out more about me? Who is Matjaž?

»I am an entrepreneur. Lecturer. Director and owner of the internationally successful company Silvaapis d.o.o. and author of the book “The Golden Tree”. Above all, I want to be Human!

My mission is to share knowledge in the field of entrepreneurship and business in the wood industry, in which I have been operating successfully for 25 years.«

For more about me, please check out my website, where you will find out how  Christmas Eve was the beginning of my first story.